Children—the coming luxury
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With life expectancy increasing and pensions becoming a thing of the past, couples everywhere are being forced to carry on working for many more years just to save enough for retirement and old-age care. As a result, fertility rates are plunging around the world as couples have fewer and fewer children—and at a much later age—than their parents did. This is putting a whole new set of strains on parents and children alike.
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Listen to the podcast: Life becomes a blur
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Marian Salzman, executive vice-president of JWT and co-author of “Next Now” (to be published in December by Palgrave Macmillan), describes how the traditional view of the family is fragmenting into different styles of living.
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i beleive it will equate at some point, probably when our politicians stop lying about it and about immigration which is the only way to salvage our economies.
1. A declining population will use less resources.
2. A more peaceful environment as energies are directed more towards society rather than self.
3. A warmer welcome for immigrants.
4. Less confrontation.
5. Advertisers who, finally, wake up to the grey pound.
6. The end of organisations ditching employees as soon as they reach 50, or earlier.
7. A more thoughtful approach to life.
8. The emergence of widespread third, fourth, etc. careers as individuals take control of their lives within a supportive environment.
9. Time to stand and stare.
10. More focus on what is important rather than what is urgent.


